NEWS -- April 21, 2014
Alameda Seeks Artists to Transform Utility Boxes
ALAMEDA, Calif. – Alameda Municipal Power today announced the launch of Power Box Art, a pilot project coordinated by the utility, Park Street Business Association, and Rhythmix Cultural Works aimed at beautifying transformer boxes in the Park Street business area.
Artists who live or work in the City of Alameda are invited to submit art that reflects the way the community can reduce its carbon footprint through renewable power sources, cleaner transportation, recycling and reuse, shopping “Alameda” local, supporting local farmers, and water and energy conservation.
10 designs will be chosen by a panel of judges and the art work will be transferred to a vinyl adhesive film and professionally applied to the exterior of transformer boxes. Selected artists (including one K-12 student) will receive a $500 honorarium and they will be featured in a Power Box Art show at Rhythmix-K Gallery.
Each transformer has been sponsored by a local business. The sponsors are: Alameda Collision Repair, Alameda Island Brewing Company, Alameda Natural Grocery, Berg Injury Lawyers, The Marketplace, Mason Management, Ole’s Waffle Shop, Rhythmix Cultural Works, Rich and Rose Krinks (Broker and Associate Realtor, Harbor Bay Realty), and Tucker’s Ice Cream. The location of the transformers is available on the Power Box Art website.
An official “call to artists” will be posted on the Power Box Art website on Saturday, April 26. The deadline for submissions is Monday, June 16 at 5 p.m. Winning designs will be announced on Wednesday, July 2. The transformers will be unveiled Friday, September 12 on an “art walk” beginning at Rhythmix.
For more information or to submit your artwork...